At Meta Connect yesterday, Mark Zuckerberg made it pretty clear where he believes computing is headed next.
The centerpiece of Meta’s vision is Muse, its new personal AI agent, and what caught our attention wasn’t simply that Meta built another AI product. It was how they plan to put that agent into the products billions of people already use and eventually directly in front of their eyes.
Muse launched earlier this month as a personal AI agent that can do more than answer questions. It can work across connected services, handle tasks like email and scheduling, book travel, make purchases, use a browser and continue working after the user closes the app. Meta says users decide which services Muse can access and what actions it can perform.
At Connect, Zuckerberg pushed that idea much further.
The Agent Is Moving Into the Glasses
Meta announced that Muse is coming to its popular AI glasses, allowing people to interact with their agent throughout the day without constantly pulling out a phone or opening an app. Meta demonstrated use cases ranging from managing appointments and shopping to workouts and everyday tasks.
More interesting to us was the new Meta VR Glasses, launching in spring 2027 for $1,299.99.
Instead of looking like a traditional VR headset, they weigh roughly 100 grams and use a separate pocket sized compute unit. Meta is positioning them as a personal movie theater, gaming device and workspace with a 5K display, immersive sports, multiple virtual work screens and an AI agent built directly into the operating system. Users can control the experience with their voice, eyes and hand gestures rather than traditional controllers.
Apple proved with Vision Pro that spatial computing could be impressive. The harder problem has been convincing consumers that they actually want to wear a large $3,499 headset regularly. Reports of sluggish momentum eventually contributed to Apple shifting resources toward lighter AI glasses instead. Something that Snap is trying to do with mixed results.
Meta appears to be approaching the same problem from the opposite direction.
Make the hardware lighter. Make it look more like something people are already comfortable wearing. Then make AI, rather than VR itself, one of the main reasons to put the glasses on. That could be a much more compelling path toward mainstream adoption.
Where This Gets Really Interesting for Businesses
The bigger story may not be the glasses at all. It could be connectors.
Muse is designed to work across outside applications and services, and Meta has opened its connector platform to developers. At Connect, Meta said it had already received more than 1,500 applications from developers interested in building connectors. Existing integrations and partnerships span services including Shopify, PayPal, Expedia, Notion and GitHub.
This is where agentic AI starts becoming especially relevant for small businesses.
Instead of simply returning links an agent could eventually research the options, compare businesses, communicate with their systems, check availability and complete the next step.
For businesses, that means the next generation of online visibility may not only be about ranking on Google.
It could also mean making your business accessible to AI agents.
Instagram Could Become Part of the New Search Layer
Meta has another advantage that very few AI companies can replicate. The enormous amount of public content and recommendations already being created across Instagram, Facebook and Threads.
Meta has already said Muse will power AI experiences capable of citing recommendations and content shared across those platforms. Its AI search products can use public information from Meta’s apps, while Muse can also understand things users have intentionally saved, such as turning a saved Instagram recipe Reel into a grocery list.
That could fundamentally change how discovery works.
Google largely understands the internet through websites and links.
Meta has something different which is years of real human behavior around what people watch, save, share, recommend, follow and talk about.
If that data increasingly becomes part of AI powered search, an Instagram Reel showing a great restaurant, contractor, product or local business might eventually influence what an AI agent recommends when someone asks what they should buy or who they should hire.
For businesses, social content may therefore become more than marketing content. It could increasingly become searchable business data for AI agents.
Why We Think Muse Matters
We have been talking for a while about the transition from AI that answers questions to AI that actually performs work.
Muse is one of the clearest examples yet of that transition moving toward the mainstream consumer.
The most important part is not any single feature Meta announced today. It is the ecosystem starting to form around it. The agent, connectors, payments, social data, glasses and billions of existing Meta users.
If this works, people may eventually stop thinking about AI as something they open on a computer.
It will simply be around them, connected to the services they already use and capable of taking action when they ask.
For businesses, that creates an entirely new question. When your customers start delegating more of their decisions to AI agents, will those agents know how to find and interact with your business?
We think that is a question every business should start thinking about now.